Author Archives: Mireille

Secret Research Guidelines for A/B Testing and the More

Research on Facebook data

Great to see that such guidelines are considered, though from the perspective of the guineapigs (us) we need both consent and transparency, even if the data is anonymized. The reasons are, first, that methodological rigor requires that the findings can be tested by peer researchers, and, second, that those to whom the inferred knowledge will be applied will be affected without having an inkling how their minds and moods are being nudged.